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CMS IT Services
Making technical expertise visible.
A content-led media programme connecting an established IT services business with wider industry audiences.
01 / The challenge
Closing the recognition gap
CMS IT Services offered managed services and systems integration across automation, cloud, cybersecurity and digital technologies. Its public profile did not fully reflect those capabilities. The brief focused on brand recognition, leadership visibility and communication around new services.
02 / Our approach
Put expertise into the story
We combined leadership interviews and thought-leadership articles with service announcements and press releases. Outreach included mainstream publications and specialist technology media, supported by a regular publishing programme.
03 / Documented outcomes
A sustained media presence
The published case study also reports 15+ press releases and 10+ mentions in industry-specific articles.
Historical campaign figures as reported in Clarity’s original case study. Media impressions are not a count of unique people or enquiries.
Read the original case study (PDF) ↗Let’s talk about your brand.
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