Blogs & Industry Updates

Resources / Blogs & Industry Updates

Ideas worth
thinking through.

Perspectives on reputation, business storytelling and the decisions that shape how organisations are understood.

From Sowmya’s desk

Selected articles by Sowmya Iyer, Founder and CEO of Clarity Communication. Read each piece in full on its original publisher’s website.

MSMEs / Business storytelling

The Manufacturing Frontier · Updated 13 October 2026

Why Indian MSMEs Underinvest in Storytelling

Sowmya examines why limited time, evidence and access to buyers make storytelling difficult for small businesses, and how documenting real strengths can make their value clearer.

By Sowmya Iyer, Founder and CEO, Clarity Communication

Read on The Manufacturing Frontier ↗

Startups / Reputation

Startup Success Stories · 1 September 2026

Why Startups Need Reputation Before They Need Scale

Why stakeholder confidence depends on governance, responsible conduct and disciplined founder communication, and what happens when a growth narrative moves faster than the organisation behind it.

By Sowmya Iyer, Founder and CEO, Clarity Communication

Read on Startup Success Stories ↗

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